ABOUT us
Creating partnerships to safeguard the future of fashion.
There is an increasing recognition within the fashion industry of the need for innovation to future-proof businesses. However, despite this growing awareness, there still exists a knowledge gap, a culture gap and a relationship gap.
Traditional businesses face challenges in adopting innovation due to legacy systems and business models.
For many of us we have limited resources and time to even keep up with emerging technologies and the benefits they offer.
Not to mention the fear of the unfamiliar.
Innovators may also struggle due to resource constraints and a lack of experience or knowledge of the culture and language needed to communicate with traditional fashion businesses.
Success relies on leveraging networks, forming long-lasting relationships, and establishing trust to facilitate collaboration and adoption of innovation to enable transformation in the industry.
How do we bridge the gap between the sensory nature of fashion, craftsmanship, brand storytelling and innovation to drive collective progress within the industry and stay relevant to evolving customer demands?
That's where we come in.
To connect and empower the fashion industry with meaningful innovation for sustainable business growth.
To inspire, excite, and connect, empowering the fashion community to thrive through innovation and meaningful collaboration.
To safeguard the future of fashion with innovation, delivering sustainable business growth, sustainably.
Discovery and visibility. We unite visionary talents and industry leaders to nurture innovation for impact.
WHY us?
Creativity with Business Focus
We balance creativity with a strong business focus. Our goal is not only to introduce exciting, creative innovations but also to ensure they support your business objectives. We are results-driven, working with you to meet key metrics that support growth and sustainability for both your business and the planet.
Holistic Innovation
We focus on your entire business value chain. This means we bring solutions that support every area of your operations—from design to customer engagement and sustainability to enhancing productivity and staying competitive in the evolving fashion landscape.
Human-Led Innovation
Service is central to everything we do. Fashion is a human-led industry, and that’s why our innovation showroom is powered by people, not just algorithms. Every solution we offer is carefully curated to complement your existing processes and workflows, ensuring that innovation supports and enhances, rather than disrupts, your team’s efforts.
Fashion Expertise, Not Just Tech
We come from fashion brand operational backgrounds, meaning we truly understand the culture, language, and unique challenges of fashion companies. This deep industry knowledge allows us to approach innovation with a focus on what really matters to you.
Our FOUNDER
Allow me to introduce myself.
With over two decades of experience in launching and scaling start-ups, SMEs, and corporate brands in the fashion and food industries, I understand the challenges and opportunities that come with navigating the ever-evolving landscape of business.
My journey began with just a laptop and a vision, and through hard work, determination, and strategic partnerships, I've achieved significant milestones in the fashion industry including a multi-million pound fashion sales agency.
As the founder of Innocenza and other successful ventures, I've secured partnerships with industry giants like Net-A-Porter, Selfridges, Harrods, John Lewis, ASOS, and others. My knitwear brand gained traction in luxury stores across the UK, Italy, South Korea, and China.
Amidst macroeconomic crashes, Brexit, and a pandemic, I led the digitalization and product strategy pivot of my family's Sicilian food business to safeguard its future. Most recently, I acquired the 147-year-old British eyewear brand, Curry & Paxton, with a consortium of investors in 2022.
My passion for innovation and sustainability in the fashion industry led me to establish Future Fashion Assembly, bridging the gap between fashion tech & innovation companies and traditional businesses.
With a deep understanding of the challenges faced by start-ups and traditional businesses alike, I am committed to providing invaluable insights and support to drive sustainable growth, enhanced customer engagement, and positive change through innovation.
