ABOUT us
Bridging the Gap Between Fashion Innovation and Traditional Businesses
There is an increasing recognition within the fashion industry of the need for innovation to future-proof businesses. However, despite this growing awareness, there still exists:
A Knowledge Gap
Traditional businesses face challenges in adopting innovation due to legacy systems and business models, along with apprehension & understanding of emerging technologies, strategies and the benefits they offer.
A Resource Gap
Companies often struggle due to resource constraints, lack of time, and a lack of expertise in devising, sourcing, and executing innovation strategies to support their commercial and ESG goals.
A Relationship Gap
Success relies on understanding the culture of fashion, speaking the same language, leveraging networks, and establishing trust to facilitate collaboration and adoption of innovation to enable transformation in the industry.
That's where we come in.
Our FOUNDER
Allow me to introduce myself.
I’ve spent the last two decades doing what I love: helping businesses launch, scale and thrive in the ever-evolving worlds of fashion and food. My journey began with just a laptop and a vision, and through hard work, determination, and strategic partnerships, I've achieved significant milestones in the fashion industry including a multi-million pound fashion sales showroom in London.
Throughout my career, I’ve had the privilege of launching, scaling, and acquiring companies across international markets. I’ve been fortunate to work alongside iconic names like Net-A-Porter, Selfridges, Harrods, and ASOS. My knitwear brand was sold in luxury stores across the UK, Italy, South Korea, and China. And during some of the most challenging times—macroeconomic crashes, Brexit, and a pandemic—I led the digital transformation of my family’s Sicilian food business, safeguarding its future. Most recently, I acquired the 147-year-old British eyewear brand, Curry & Paxton, with a consortium of investors.
Two years ago, my journey brought me to Italy, where my passion for innovation and sustainability in fashion was reignited. I immersed myself in the world of fashion tech, mentoring start-ups with industry leading accelerators, and saw firsthand the gap between visionary innovators and traditional fashion companies. While large brands are leading in innovation, smaller players are often left behind, lacking the resources, networks, or understanding of the ever evolving landscape of technology.
That’s why I founded Future Fashion Assembly—to change that dynamic. Ground in principles of discovery and visibility where service is central to everything we do, we work with both emerging and established innovators who have proven concepts, ensuring that the solutions we offer are tried, tested and accessible.
My mission is simple: community, connections and collaborations. I believe in driving positive change through innovation and collaboration, and I feel privileged to share that vision with you.
To connect and empower the fashion industry with meaningful innovation for sustainable business growth.
To inspire, excite, and connect, empowering the fashion community to thrive through innovation and meaningful collaboration.
To safeguard the future of fashion with innovation, delivering sustainable business growth, sustainably.
Discovery and visibility. We unite visionary talents and industry leaders to nurture innovation for impact.
WHY us?
Creativity with Business Focus
We balance creativity with a strong business focus. Our goal is not only to introduce exciting, creative innovations but also to ensure they support your business objectives. We are results-driven, working with you to meet key metrics that support growth and sustainability for both your business and the planet.
Holistic Innovation
We focus on your entire business value chain. This means we bring solutions that support every area of your operations—from design to customer engagement and sustainability to enhancing productivity and staying competitive in the evolving fashion landscape.
Human-Led Innovation
Service is central to everything we do. Fashion is a human-led industry, and that’s why our innovation showroom is powered by people, not just algorithms. Every solution we offer is carefully curated to complement your existing processes and workflows, ensuring that innovation supports and enhances, rather than disrupts, your team’s efforts.
Fashion Expertise, Not Just Tech
We come from fashion brand operational backgrounds, meaning we truly understand the culture, language, and unique challenges of fashion companies. This deep industry knowledge allows us to approach innovation with a focus on what really matters to you.
